Wal-Mart gets a lot of shit from a lot of people. I think they deserve some of it, but I think to an extent they are an easy scapegoat because they are the largest retailer in America. They’re big, and big targets are easier to hit than small ones. And you can do a hell of a lot worse than Wal-Mart if you’d like to (have you been into a K-Mart lately? Holy Fuck!!! I walked into my local one last week just to see what it looks like, and it’s like they’re just waiting to die. The aesthetic difference between K-Mart and Wal-Mart is the same as the aesthetic difference between Wal-Mart and Whole Foods).
For better or worse, millions of people (I’m guessing, maybe it’s hundreds of thousands, but anyway it’s a lot) buy their groceries at Wal-Mart. I decided to try my hand there, to see how I would succeed with my new plan of buying exclusively organic foods.
I didn’t need any fresh fruits or vegetables, but I thought I would check to see what the options were anyway. The only organic fresh fruits were oranges, lemons, and a couple kinds of apples. The vegetable selection was a little better – baby carrots, russett potatoes, onions, grape tomatoes, and a mixed-greens bagged salad. Not amazing, I mean it would have been nice if there was at least one sort of berry, but so far, alright.
I checked pretty closely, and near as I could tell there was nothing at all organic in the frozen section – none of the veggie patties were organic, no frozen dinners. Oh well. I try not to eat frozen stuff anyway, because fresh is usually better, but every now and then it’s nice to say fuck it and throw dinner in the microwave and have it ready in three minutes.
The next stop for me was the pasta aisle. The only organic tomato sauce they had was Ragu, and I did not know that Ragu made organic stuff, and their regular sauce isn’t really anything to write home about, but I always find it interesting which brands choose to take a shot at the organic market, and I picked up a bottle of the stuff to try it out. I’ll let you know how it goes. At 2.47, it’s not going to have to be too amazing to be worth it. Sadly, there was no pasta that was both organic and whole wheat. I picked up a 12 oz. box of Heartland organic rotini for 1.36, a white pasta that advertises “Traditional Pasta Taste” on the front next to its “USDA ORGANIC” logo. While it isn’t my first choice, I guess there are people out there who don’t like the taste of whole wheat pasta, so it’s good that they offer it.
There was no organic rice or dried beans, which made me a little sad, but! There were four kinds of organic canned beans, from a company named Westbrae Natural. Pinto, black, kidney, or garbanzo – organic and only a dollar a can? Yes. Sold. I picked up two of the garbanzo beans (or chick peas, if you don’t feel like being silly) and will be back for more. On the bakc of each of the cans there is a graphic of “The Traditional Healthy Vegetarian Diet Pyramid,” which is interesting. You can view the pyramid, as well as some other information about a vegetarian lifestyle, on their website.
The only organic tea that was available was Tazo chai or Oregon Chai chai. I picked up some black tea yesterday, so I was all set, and I won’t need to buy any coffee for another few weeks, but there was some “Sam’s Choice” organic coffee available.
The Amy’s line of natural and sometimes organic vegetarian prepared foods will probably be familiar to most people who shop in the healthy/hippie sections of their local grocery stores, and I was pleasantly surprised to see that the local Wal-Mart carries four types of Amy’s soups. They were priced at 1.98 each, which is cheaper than they usually are; I picked up a can of the vegan “No Chicken Noodle.”
In the baking aisle, next to the flour, placed unceremoniously on a shelf and practically hidden from view, were a few products from Bob’s Red Mill, a company that makes all manner of natural, whole-grain, sometimes organic and sometimes gluten-free products, mainly stuff like flours and oats and what have you. I picked up a bag of organic whole-grain quinoa, and there were no prices displayed, so I hoped that it wouldn’t end up being too much when I got to the register.
Incredibly few organic choices in the cookie/cracker aisle – there were “made with organic ingredients” Fig Newmans and Cheddar Bunnies, but I didn’t want to settle. The only thing I found was a stoneground wheat & flaxseed cracker from a company called Back To Nature; I have never heard of them but they have apparently been doing their thing since 1960 and that is pretty cool.
Walking down the chip aisle, I saw the Cape Cod potato chips and felt the first twinge of regret since embarking on the all-organic experiment. If this is successful, and I decide to stick with it, that means never having Cape Cod potato chips again!!! Ever!!! I will have to try to find a suitable replacement organic kettle-cooked chip.
I don’t really eat prepared breakfast cereals because I prefer hot oatmeal, but, there did seem to be a good selection – organic offerings from Cascadia Farms, Kashi, and Nature’s Path. There were also some that were marketed towards kids, and while I don’t have kids, or particularly like them, I suppose it’s good to try and keep them healthy. I saw Children of Men.
I only gave a cursory glance to the dairy and the meat sections, because I trying to become a vegan and am currently vegetarian, but there didn’t seem to be any organic meats or cheeses. There was organic milk (Horizon) and yogurt (Stonyfield Farms), so if those are your things, hey, go to town.
When I checked out, it turned out that the 26 oz. bag of quinoa cost 9.64. Holy fuck!!! I guess it’s worth it, but I will definitely not be eating it every day.
Unlike a lot of grocery store chains (Stop & Shop in the northeast, Bi-Lo and Publix in the southeast are the first that come to mind for me) Wal-Mart does not have a special little section that they keep their organic stuff in – it is throughout the store, on the shelves next to its conventional counterparts. I think this is a good thing, because average shoppers are more likely to see the stuff, and possibly more likely to buy it.
It’s no Whole Foods, of course, but Whole Foods isn’t trying to be for everybody, and Wal-Mart is. There are wide segments of the population that can’t afford to shop at natural food stores, but damn near everybody can afford to shop at Wal-Mart, and it is nice to know that they are giving their customers at least a modest amount of organic choices.
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In the name of research, and wanting to eat healthy, I have spent 51.47 on organic foods in the last three days. This shit adds up quick! I am going to cool it on the purchasing for the next few days, and the blog will concentrate on giving you further information about the benefits of eating fresh, natural foods.